Architecting the Future of Personalized Commerce.

Lyto Brands Group builds and scales D2C brands that turn personal moments into personalized products - across Europe and the US.

Discover Our Portfolio Our Growth Model

Lyto Brands Group

Direct-to-Consumer.
Data-Driven. Pure Play.

We build and operate a focused portfolio of D2C brands in emotional, high-intent categories. Our setup combines centralized data, marketing, and technology with a distributed production and fulfillment network across Europe and the US. This allows us to launch new products quickly, scale brands internationally, and deliver personalized products close to the customer.

100% Direct-to-Consumer

We own the full customer journey, allowing us to test, learn, and optimize every interaction.

Data-Centric

We analyze to optimize and create products that matter.

Transatlantic Partner Network

A trusted network of local partners in the US and Europe, delivering premium finishing and localized fulfillment.

Brand Portfolio

Building Brands for Life's Most Meaningful Moments.

From first breaths to golden anniversaries — we craft the brands that celebrate our customers' journey.

🍼Baby Shower

👶Birth

✝️Baptism

🎒First Day of School

🎂Birthday

⛪Confirmation

🎀Sweet 16

👗Prom

🎓Graduation

🐾Pet Companion

💎Engagement

💒Wedding

🏠Housewarming

❤️Valentine's

🐣Easter

💐Mother's Day

👔Father's Day

🇺🇸4th of July

🎃Halloween

🦃Thanksgiving

🎄Christmas

🎆New Year

💍Anniversary

🌴Retirement

🥂Golden Wedding

🍼Baby Shower

👶Birth

✝️Baptism

🎒First Day of School

🎂Birthday

⛪Confirmation

🎀Sweet 16

👗Prom

🎓Graduation

🐾Pet Companion

💎Engagement

💒Wedding

🏠Housewarming

❤️Valentine's

🐣Easter

💐Mother's Day

👔Father's Day

🇺🇸4th of July

🎃Halloween

🦃Thanksgiving

🎄Christmas

🎆New Year

💍Anniversary

🌴Retirement

🥂Golden Wedding

The Pet Economy

hey balu creates premium personalized products for pet owners that make the special bond between humans and their companions visible and emotionally tangible.

Personalization Pet Products Gifting

Parenting & Newborn

A high-trust brand for life's earliest milestones. From birth posters to christening gifts, capturing the hearts of parents and relatives.

Newborn Milestones Premium

Home Decor & Gifting

Solving the "what to give" problem for weddings, anniversaries, and family reunions with personalized products that tell your story.

Home Decor Wall Art Family

// LYTO.OS

The Engine Behind the Brands

We identify trends before they peak, turn them into personalized products, and scale them globally - in weeks, not months.

01 // TREND_ENGINE

Trend-to-Product Engine

From Early Signals to Products - at Market Speed. We continuously scan consumer behavior, content velocity, and performance data to detect demand before it becomes mainstream. Winning signals are translated into products within days - tested, refined, and scaled across our brands. One system. One feedback loop. Built to move faster than trends themselves.

02 // INFRASTRUCTURE

Built for Speed & Volume

Speed only matters if scale can follow. Our infrastructure is designed to absorb demand spikes the moment a product breaks out - whether driven by TikTok, paid media, or organic momentum. Orders, routing, production, and tracking run fully automated. The result: rapid scaling without friction, downtime, or operational drag.

03 // PERSONALIZATION

Mass Personalization - Without Mass Complexity

We combine global production capacity with intelligent routing to deliver personalized products at scale. Every order is dynamically assigned to the best production partner based on speed, capacity, and quality - allowing us to serve mass demand without sacrificing delivery times or consistency. This is how personalization becomes a scalable business model, not an operational bottleneck.

04 // MARKETING

Trend Marketing, Not Brand Guesswork

We Don't Market Brands - We Scale Winners. Our marketing is built for velocity. We rapidly test hundreds of creatives, messages, and formats - identifying what resonates before others react. AI-driven tooling reallocates budgets in real time, pushing volume behind proven signals. No brand storytelling for months. Just fast validation, fast scaling, and measurable demand.

const team = {
  engineers: "full-stack",
  mindset: "automation-first",
  linesOfCode: 500000+,
  bloat: 0
};

05 // THE_TEAM

Designed for Speed

We operate with a small, senior team optimized for fast decisions and execution. No layers. No committees. Technology replaces coordination overhead, allowing people to focus on what matters: spotting opportunities early and scaling them fast. This structure lets us move at startup speed - even at meaningful scale.

// ABOUT US

Operators. Builders. Obsessed with growth.

We build and operate D2C brands, combining e-commerce, technology, and operations under one group.

Niklas Mallmann

Co-Founder

Strategy meets execution. Ex-Accenture × L'Oréal. WHU-trained operator.

WHU Accenture Strategy L'Oréal

Lars Klein

Co-Founder

Computer Science × HHL MSc. Ex-CTO. Building tech that scales personalization.

University of Cologne HHL Leipzig helpcheck

Sven Rocksloh

COO

E-commerce infrastructure expert. Ex-Shopify × Otto Group. Operations at scale.

Shopify Otto Group University of Münster

Sustainability

E-Commerce with the Environment in Mind.

Our on-demand model is efficient and sustainable by design. Every product is made to order and produced locally.

Zero Overproduction

Every item is made to order. No unsold stock, no dead inventory, no waste heading to landfills.

~60%

Lower Shipping Emissions

Local production partners in Europe and the US mean shorter distances and a significantly smaller carbon footprint.

<5%

Return Rate

Personalized products mean happier customers. Fewer returns mean less waste and a lower environmental footprint.

Join our team.

We're building something big and looking for talented people to join us. Explore open positions and become part of one of Europe's fastest-growing D2C scale-ups — now expanding globally.

View Open Positions